MOLI.com is a recently launched social-networking site and our client. We have learnt what team work can achieve- they blazed trail at eTrade and are doing again at MOLI.

You might wonder – another social networking site???? But… there is method behind every madness. Unlike most social networking sites, which allow only one user profile, MOLI allows multiple profiles for the same person or entity. Now attached to these are all the different groups one is associated with. It also gives the ability to link any e-commerce endeavor. That’s powerful proposition. That’s not all, throw in original content- video, blogs, competition and events; entertainment aspect is also covered. MOLI caters to the under-served market age range of 18 and above - users, who do not want chaos, spam and have developed sophisticated tastes (who do not want to be poked).

Social Network might be perceived as saturated space but if anybody has a good chance to crack it, MOLI has to be the front runner. If you think about it- every new service/startup has social component to it, so that challenge is global and not just limited to pure ’social network’. This is the first social network with built-in ‘e-commerce’ which makes a lot of sense, since when you first start any enterprise (store or anything else); you approach your social contacts (friends & families) first.

Registration is free with a slight charge for some premium commerce tools. Check it out and get connected with me!