Google has the largest market share and continues to do innovation by bringing new web products to the market but does that signify that searchers are content with Google & search results? Here is one line of thinking- Rich Skrenta, an entrepreneur, programmer and author of the world’s first microcomputer virus says Google is out of date- designed for the web of the 1990s, and not working as well with the modern internet.

Skrenta has invested in a new search engine that he calls Blekko (expected to launch by 2009). Google in the 1990’s astounded people with its accurate search results. Talking of today – how satisfied have you been? Skrenta believes the problem began when Google introduced the PageRank. Prior to PageRank the search engines tried to match users to keywords. Then they designed an algorithm looking for links between sites & based on the quality of the incoming links, the sites’ PageRank just goes higher. Link-building, link-exchanges, link-swapping have turned all so common that it no more is an ideal measure for site quality. Search Engine Optimization techniques to trick the search engine just got more refined. So let’s wait to see if Blekko is one of the new innovations in the search space.

We are getting close to the launch of our first product- BuzzForce1. We feel this is our contribution to take search to the next level in terms of gathering, classifying, attributing buzz and creating actionable data from raw buzz.