I came across an interesting news in Techcrunch- Digg Users Are Doing Their Best To Kill An Acquisition. It made me wonder the strong emotions people have with the user generated web 2.0 sites. Why not, it is their content; it’s their time & effort which made the site what it is. They have enjoyed contributing and do not want to change that in any sense.

Take any large social communities; the content is all user-generated. Just exclude the community content from a site like Digg, Flickr, Twitter or Facebook… and there’s little left that makes them interesting. So who’s controlling these startups – the community?

Startups need to be extra cautious if it’s the community that keeps them going. One wrong move that makes your community not happy – and you’ve turned your asset into a liability. With the community driving the market value, you cannot separate the community from the website. Our community optimization services are designed to help companies in this direction- keeping community happy.