Blog

• Social Tracker or Social Stalker?

  Tracking friend’s activities across social sites like Bebo, Digg, Facebook, Flickr, Hi5, imeem, Last.fm, LinkedIn, MySpace, Pandora, Slide, StumbleUpon, Twitter, Windows Live Spaces, Yelp, and YouTube, is of course another sign that we are all social and our social life is increasingly getting shifted to internet. Spokeo and FriendFeed are the two main social network aggregation services doing the heavy lifting task of tracking. The question I have is that do they simplify our online life by pulling all of the content into one centralized monitor or it adds to the complexity

  Here are some comparisons points:-

  • Spokeo is little harder than FriendFeed to bring friends accounts together if friends sign up for online services using multiple email addresses. FriendFeed has also this nice feature of setting FriendFeed RSS feed which can then be handed to all contacts.

  • Spokeo is also largely a one-way tool - you can reply to and share updates, but only via email to the contacts. FriendFeed lets you share content from 28 different services via a single stream, and subscribe to the streams of your friends.

  • Spokeo is very simple to set up- it can take in directly all of the contacts from Gmail, Yahoo, or Hotmail, and then go out to the 30+ sites it monitors and bring back any new content from people in your address book. In comparison, FriendFeed is more complex- it takes in Facebook friends, but only the ones who are also FriendFeed users, plus each member must specify which sites he wants to expose to others.

  • FriendFeed publishes all of the activities in an endless stream which includes all of friends’ (including those who decide to make their content public) content-bookmarks, blog posts, status updates, pics, and videos. Spokeo’s appeal is to keep track of interesting friends who are prolific across the Web.

  May 5th, 2008 · No comments
• Will 2008 be OpenID year?

  OuterJoin is big believer of OpenId and perhaps understandably, given our Yodlee background. The OpenID Foundation formed in June 2007 has a good early start- as of July 2007, over 120 million OpenIDs on the Internet and approximately 4,500 sites OpenID integration was reported. Membership has cut across the industry- individuals, students, non-profits, startups and industry giants.

  A brief definition- OpenID is free technology that simplifies the online user experience by eliminating the need for multiple user names across Internet sites, enabling individuals to take more control and ownership of their digital identities. This user-centric digital identity technology helps users reduce the pain of managing dozens, even hundreds of usernames and passwords, and provides more control over what personal information they share with Websites when they sign-in using an OpenID.

  I also see, OpenID concept promoting the decentralized, free and open standard in terms of personal information. The latest update I found was more than 10,000 Websites support OpenID log-ins, and an estimated 350 million OpenID enabled URLs currently exist. February 7, 2008 was historic day for OpenID as Google, IBM, Microsoft, VeriSign and Yahoo! joined as first corporate board members. Also adding credibility is the news that integrated OpenID support has been made a high priority in Firefox 3 and OpenID can be used with Windows CardSpace.

  By end of 2008, I think much like the Jabber Foundation and Mozilla, OpenID will also see acceptance internationally and hopefully ecommerce websites will also enter mainstream in terms of adoption, though concerns on phishing attacks and user identity theft will continue to persist.

  April 21st, 2008 · No comments
• MOLI- One Account to Cure Social Fatigue

  

  MOLI.com is a recently launched social-networking site and our client. We have learnt what team work can achieve- they blazed trail at eTrade and are doing again at MOLI.

  You might wonder – another social networking site???? But… there is method behind every madness. Unlike most social networking sites, which allow only one user profile, MOLI allows multiple profiles for the same person or entity. Now attached to these are all the different groups one is associated with. It also gives the ability to link any e-commerce endeavor. That’s powerful proposition. That’s not all, throw in original content- video, blogs, competition and events; entertainment aspect is also covered. MOLI caters to the under-served market age range of 18 and above - users, who do not want chaos, spam and have developed sophisticated tastes (who do not want to be poked).

  Social Network might be perceived as saturated space but if anybody has a good chance to crack it, MOLI has to be the front runner. If you think about it- every new service/startup has social component to it, so that challenge is global and not just limited to pure ’social network’. This is the first social network with built-in ‘e-commerce’ which makes a lot of sense, since when you first start any enterprise (store or anything else); you approach your social contacts (friends & families) first.

  Registration is free with a slight charge for some premium commerce tools. Check it out and get connected with me!

  April 16th, 2008 · No comments
• Application Next Generation

  Google introduced Google App Engine as a way to simplify the job of creating, running and scaling web applications at Campfire One on April 7th, 2008. Google App Engine lets developers run web applications on Google’s infrastructure. The idea is to simplify the infrastructure needed to build, to maintain (no servers to maintain), and to scale with traffic & data storage needs.

  Google App Engine applications are implemented using the Python programming language. The runtime environment includes the full Python language and most of the Python standard library. Although Python is currently the only language supported by Google App Engine, I am sure Google is pulling out all stops to push more languages shortly to increase developer adoption of this new platform.

  This was a preview release; it’s not feature complete and there is a quota system, a set of limits in terms of storage, CPU and bandwidth that applications can use during the preview period, right now for free. Once the preview period is over, that quota will remain free, but developers will be able to purchase additional resources as needed. The cost at this moment has not been disclosed.

  The quotas in the preview release included: 3 apps per developer, 500MB storage per app, and per day (rolling 24 hour) quotas of 2000 emails, 10 GB bandwidth in, 10 GB bandwidth out, 200M CPU Megacycles, 650k HTTP Requests, 2.5M datastore API calls and 160k URLFetch API calls.

  I have been tracking reactions and there are interesting mixed opinions:

  • For some the free 500MB worth of storage was attractive.
  • Almost everybody wants more languages supported.
  • Business owners are contemplating the dependency factor on Google. This means that early adopters would be independent developers and startups.
  • Farhan Mashraqi said that this gives the Python language “a big boost”; so also did blist.
  • A Digg comment by Fuzzmeister suggests that this could have a strong impact, “this could evolve into something that fundamentally changes the way websites are hosted and run”.
  • Wayne Pan believes that the ‘free’ angle is the biggest news, and that App Engine needs other languages and an external service model to really gain traction.
  • Few people see some important privacy and security concerns here.
  • Few think this as a very clever move by Google for more domination.

  I think last is an interesting angle. Also it will be interesting to see how this will play in Google app framework and Google’s enterprise play. Stay tuned, the story in not over yet.

  April 11th, 2008 · No comments
• Contrasting Sight - Google Analytics

  
  I came across this paid ad and found it interesting and contrasting. Now Google Analytics is a ‘free’ tool as advertised in the ad and as we all know, but why is Google checkout button next to the ad? Possible reasons:

  1. Google wants to draw attention to this ad and feels that the button will direct people’s attention

  2. There is a checkout process in Google Analytics, which has been discontinued, but Google Checkout is not able to determine.

  Anyways, one of the small bugs, I guess

  April 10th, 2008 · No comments
• Product Features Come Together

  Last week on April 3, 2008 one of the big news items was Seesmic acquiring Twhirl, an Adobe AIR based Twitter client. Now both are very small companies and I am really wondering how it can be an acquisition? Both came together in a quest to offer consumers a more complete product. One of the web 2.0 problems is that there are few companies which are product features rather than a complete product itself.

  Seesmic is a video micro blogging web application developed by French entrepreneur Loic Le Meur. Twhirl is a very popular Twitter application; it accounts for 7 percent of the traffic on Twitter.

  Seesmic plus Twhirl, powered by XMPP (Twitter supports XMPP messaging) is going to be power- Instant text and video communication and presence status, which is a more complete product than earlier and hence more attractive to consumers. Video blogging has had limited success compared to text blogging and this is a way for Seesmic to shift its focus from video to overall ‘microblogging.’ Despite Twhirl’s importance in the Twitter ecosystem, it is not a huge app by normal software standards. A combined service will provide a more compelling way of communication factoring in user’s broadcasting & time preferences.

  Overall, Twhirl will benefit the Seesmic community in the following ways:

  • Getting in touch with your friends using microblogging is much easier using a client than through your browser.
  • Twhirl works on Mac AND PC, soon on Linux too.
  • Twhirl lets you easily use all the advanced messaging options of Twitter (replies, direct messages)
  • Twhirl allows you to have multiple Twitter accounts opened simultaneously.

  Of course, adding video to Twhirl will be a plus to the Twhirl community. Maybe I need to shift from WordPress comfort zone to the Seesmic world?

  April 9th, 2008 · No comments
• Semantic Angle to Search

  The major search players are trying to use the semantic web angle to improve search. Google had introduced secondary search earlier this month to facilitate users deep searching but looks like retailers do not like users to bypass the website’s search box.

  Yahoo is now planning to support semantic web initiatives. Yahoo is reportedly feeling that the benefits of a data web have not reached the mainstream consumer, despite the remarkable progress in understanding the semantics of web content. Yahoo! Search intends to support semantic web standards by supporting a number of microformats including hCard, hCalendar, hReview, hAtom, and XFN. Perhaps Yahoo’s perspective is that semantic web technology can make searches more fruitful if the search results go beyond containing the keywords and actually mean what users are looking for.

  Interesting new development is of Sequoia-backed visual search engine SearchMe, which is just starting to send invitations to their private beta launched last week. More players means more innovation and with the growing internet content clutter, semantic web might be the answer for some organizations.

  March 24th, 2008 · No comments
• Microblogging Entering Mainstream?

  I wish I had this exceptional ability to forecast the future. Every time I try to do, I end up with egg on my face. When blogging first came to the scene, I said too much work for people to do and here I am today- blogging hard . Then micro-blogging came and I thought, now, we have to micro-manage time! Looking at the number of players in this space, I am beginning to wonder whether this has come of age. Here are some of the active players:

  Twitter: the first on the scene which allows users to send “updates” (or “tweets”; text-based posts, up to 140 characters long) to the Twitter website via short message service, instant messaging, or a third-party application such as Twitterrific.

  Jaiku was the first competitor to emerge & the acquisition by Google made it even stronger. Jaiku’s put in special effort to create Jaiku Mobile, a live phonebook that displays the activity streams, availability, and location of one’s Jaiku contacts right in their phone contact list.

  Pownce, another competitor sends just about anything: music, photos, messages, links, events, and more. Of all the Twitter competitors Hictu added features that separate them from the rest – they’ve given users more networking options & also ways to control content from within their account.

  Utterz lets users create rich media micro posts with text, audio, or video and have it automatically updated on their blog, web site, or Facebook account directly from their cell phone! It’s a microblogging tool that lets users call audio in from their cell phone, making it easy to post updates when a data connection is not available.

  Loopnote calls itself -Notifications 2.0, it is about management of all notifications/messages in a central place.

  So who is going to forecast the winner in this space or evolution in this space, not me

  March 19th, 2008 · No comments
• Search Space Needs Innovation

  Google has the largest market share and continues to do innovation by bringing new web products to the market but does that signify that searchers are content with Google & search results? Here is one line of thinking- Rich Skrenta, an entrepreneur, programmer and author of the world’s first microcomputer virus says Google is out of date- designed for the web of the 1990s, and not working as well with the modern internet.

  Skrenta has invested in a new search engine that he calls Blekko (expected to launch by 2009). Google in the 1990’s astounded people with its accurate search results. Talking of today – how satisfied have you been? Skrenta believes the problem began when Google introduced the PageRank. Prior to PageRank the search engines tried to match users to keywords. Then they designed an algorithm looking for links between sites & based on the quality of the incoming links, the sites’ PageRank just goes higher. Link-building, link-exchanges, link-swapping have turned all so common that it no more is an ideal measure for site quality. Search Engine Optimization techniques to trick the search engine just got more refined. So let’s wait to see if Blekko is one of the new innovations in the search space.

  We are getting close to the launch of our first product- BuzzForce1. We feel this is our contribution to take search to the next level in terms of gathering, classifying, attributing buzz and creating actionable data from raw buzz.

  March 18th, 2008 · No comments
• Doesn’t User Driven Content Site belong to Users?

  I came across an interesting news in Techcrunch- Digg Users Are Doing Their Best To Kill An Acquisition. It made me wonder the strong emotions people have with the user generated web 2.0 sites. Why not, it is their content; it’s their time & effort which made the site what it is. They have enjoyed contributing and do not want to change that in any sense.

  Take any large social communities; the content is all user-generated. Just exclude the community content from a site like Digg, Flickr, Twitter or Facebook… and there’s little left that makes them interesting. So who’s controlling these startups – the community?

  Startups need to be extra cautious if it’s the community that keeps them going. One wrong move that makes your community not happy – and you’ve turned your asset into a liability. With the community driving the market value, you cannot separate the community from the website. Our community optimization services are designed to help companies in this direction- keeping community happy.

  March 13th, 2008 · No comments